WORK FEED - JENS LEMBKE

Animation, Design and Direction

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Art Direction for Media Production Design

Deutsche Telekom AG - Cebit 2013 q~bus Mediatektur GmbH commissioned me to create and art direct a new Telekom on-air look and identity package for the world's largest international computer expo - ceBIT 2013. The main focus laid on cloud computing, including the revised brand identity in association with a launch for a re-branding process of the company.

In this context the design guidelines oriented itself on the intensive use of magenta, a strong typography and a reduced logo accompanied with different cloud metaphologies. The idea of the exhibition stand was to give the visitors a feeling of walking through the clouds.

Agency: q~bus Mediatektur GmbH [master concept & architecture] Year: 2013 Art Direction: Jens Lembke
Credit: Photographs reproduced with kind permission of q~bus Mediatektur GmbH

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